Comunity Manager Course

Description

Course in which new social media is presented. The course is focused on using these social media from a business point of view to take advantage of the opportunities and challenges they represent. To do this, describe the figure of the Community Manager as an essential professional profile and the steps to follow to create a Social Media Plan.

Communication is key to building trust. That is why web 2.0 is a double-edged sword for those who depend on their image and what is said about them to expand the client portfolio, create guarantees on their products or services, transmit certifications on their ability to generate value.

The Community Manager is the new marketing and communication professional of today, defines this profile as "that person in charge or responsible for loading, acquiring and, in a certain way, defending the company's relations with its customers in the digital sphere," Thanks to the knowledge of the needs and the strategic approaches of the organization and the interests of the clients. "

But the responsibility of this professional goes further, since he must establish a relationship of trust with the different publics of the brand, collect their feedback and turn it into proposals for improvement in the company's performance. Connie Besson, Dell Community Manager, puts it this way: "The CM should be the voice of the company behind the scenes, and the voice of the customer behind the scenes."

With an appropriate combination of technical skills, social skills and attitude, which allows you to effectively transfer the brand's communication strategy to different social media, effectively establishing emotional ties with your contacts and generating a stream of trust towards the company, its main managers will be:

  • Hear. You must constantly monitor the network looking for conversations where you talk about our company, our competitors or our market
  • Echo the information collected within the company. Active listening must be a source of understandable information that must reach the right people within the organization.
  • Explain the position of the company to the community. The CM is the voice of the company
  • Identify leaders, inside and outside, to recruit them for your cause.
  • Find ways of collaboration between the community and the company.

The Community Manager as responsible for the design and deployment of the Social Media Plan, the social media strategy, will be in charge of aligning the business objectives, the Communication Plan, the Marketing strategy and the Customer Service.

Temary

  • Introduction to Web 2.0
  • Corporate blogs
  • Guide to creating a corporate blog
  • Opportunities and challenges of Social Media for companies
  • Using Facebook for Business - Part 1
  • Using Facebook for Business - Part 2
  • Using Twitter for business - Part 1 Using Twitter for business -
  • Part 2 Social bookmarks and news aggregators
  • The figure of the Community Manager
  • Responsibilities and tasks of the Community Manager
  • The Social Media Plan

To who?

• Entrepreneurs and workers of SMEs and the self-employed who want to get into Social Media.

• Professionals seeking to complement their professional profile and introduce themselves to the possibilities of developing their brand image on social networks.

• People who want to dedicate themselves professionally to Community Management.

• University graduates and people interested in the world of new technologies and digital environments.

Requirements

Building Global Investment informs all users of its e-Learning platform of the minimum requirements necessary for optimal use of their training activities.

Minimum requirements:

  • Windows Operating System with Pentium III Processor: Windows 10, Windows 8, Windows 7, Vista, XP SP2, Windows Server 2012, Windows Server 2008, Windows Server 2008 R2.
  • Operating Systems such as Linux or Mac. In the case of the use of MAC systems, it is recommended to have an architecture with an Intel processor and an operating system OS X Leopard or higher.
  • Web navigator. Latest versions of Microsoft Internet Explorer, Mozilla Firefox, Google Chrome, Apple Safari
  • Screen resolution of 800x600 or higher

In addition, for some training actions, it will be necessary:

  • Have Audio and Sound capabilities with connected speakers (or headphones).
  • Allow pop-ups in the browser. Some of the content or messages emitted during the course activity will require opening Pop-up on the screen, so you must disable the blocking system of these in your Internet browser.
  • Have JavaScript enabled to view certain content
  • Have Flash and Shockwave Plug-ins updated

Dispose of:

  1. PDF's reader.
  2. ZIP decompressor (Windows performs this action without external software).
  3. Text editor to open Word documents (such as Word or Open Office).

For any technical consultation or incident, you can contact the Technical Support of Building Global Investment through any of the communication channels at your disposal.

Methodology

  • Student Guide / Video-Guide
  • E-Campus access
  • Standard, accessible and usable environments
  • Multiformat content (PDF's, videos, simulations, presentations, etc.) 
  • FAQ's
  • Tutorial action
  • Video presentation of the responsible trainers
  • Continuous monitoring of the learning process
  • Attention to queries and resolution of doubts
  • Complementary teaching materials
  • Extra content Access to corporate
  • Social Networks Webinar sessions (online and offline)

Objetivo

Optimizar el uso de la web 2.0 en la empresa: blogs corporativos, Facebook, Twitter ymarcadoressocialesyagregadores de noticias

Identificar y conocer las aptitudes, habilidades, tareas y responsabilidades del Community Manager.

Diseñar un Plan de Social Media efectivo.